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The Challenge

Create a site that provides accurate product information with Amazons extensive product API library able to be displayed in under 400ms with dynamically generated content. This is the speed eCommerce websites must attain to compete on first page SERP results. Grow the product catalog to scale accross the 18 Million plus offerings available. Building a multitude of backlinks for each posted object accross various social channels in realtime.

The Solution

Created with a minimal ground-up framework to enable optimized loading of the CSSOM and DOM while pulling and formating high quality images on the fly. Generation of JSON-LD information for each listing and product allowing for Google to index the structured data efficently. Increased conversions by providing a Chrome browser extension to track prices and set alerts.

A/B Testing Done Right

Speed Matters / 280ms Avg. Page Load